New poster for FROZEN the Musical premiere and 7 rejected

Frozen the musical is coming to Broadway in the spring of 2018. Now an official poster has been released, designed by artist Olly Moss. Did you notice the Elsa-like figures in the snowflake?
It turns out that 7 more posters could have become the final versions, but they were rejected, and in this video you will be able to find out why.
Frozen the musical is being directed by the Tony Award-winning Michael Grandage. Tony Award-winning Rob Ashford is choreographing, and the songwriting team of Kristen Anderson-Lopez and Robert Lopez, who wrote the music for the animated film, are writing additional new songs for the Broadway-bound production. The musical’s book is written by Frozen co-director, Jennifer Lee.

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