Mattel will produce Disney Princess dolls starting 2023

Mattel has once again received a license to produce Disney Princess dolls, including "Frozen" characters. Mattel owned the license to produce Disney Princess dolls and toys until 2016, but Hasbro has owned the rights since then.
The start of production of new toys based on Disney characters is scheduled for 2023. This direction will be taken by the team, which was engaged in the restoration of Barbie dolls sales.
Mattel Disney Princess dolls 2023


And that means we'll hear about new Disney Princess dolls soon.
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