The upcoming doll appears to have a distinctly futuristic design, with a sleek, almost sci-fi silhouette and a small robotic-looking companion standing beside her. The teaser keeps most of the details hidden in shadow, so her final outfit, accessories and overall concept are still unknown.
A lightened image revealing some of the details.
Mattel’s official description offers only a few clues:
“What does the Barbie doll of tomorrow look like? The answer is coming soon, courtesy of an all-new collaboration with an iconic designer. She’s known for anime-inspired choices, unexpected twists, and whimsical flourishes.”
This confirms that the doll is part of a new collaboration with an iconic designer, but Mattel has not yet revealed the designer’s name.
From the teaser alone, the Barbie has a futuristic, anime-influenced look with exaggerated boots, fitted leg pieces and a structured outfit.
The new Barbie will be priced at $100 and is scheduled to release through Mattel Creations on September 4, 2026 at 9:00 AM PT.
Model number: JGP25
More details and the full reveal are still to come. Don't miss any news - subscribe to our Facebook
