Mattel signs global licensing agreement for South Korean boys band BTS. Under this license (multi-category) with its label BTS, Big Hit Entertainment, Mattel will create dolls, collectible figurines, games and much more. The announcement was made at the Hong Kong Toy Fair in January 2019.
BTS, or Beyond the Scene, is a boy band of seven members that has already gained popularity on a global scale.
The collaboration begins in the summer of 2019 with the first BTS toy line created around the seven members of the group: RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. The dolls will be created in the image of the heroes from the BTS cult "IDOL" music video.