We are talking about a fantastically beautiful Honor of Kings: Consort Yu (Yun Ni Que Ling Version) 1:7 Scale figure. In Europe the game Honor of Kings is also known as Arena of Valor.
From the popular Chinese game Honor of Kings comes a 1/7th scale figure of Consort Yu in her appearance from the Yun Ni Que Ling skin! All of the intricate decorations of her outfit have been brought into figure form in incredible detail, including her signature feathers! Figure stands about 12.5" tall.
You can get it here: https://amzn.to/3eeGv2K
Release date: October 27, 2021
Character name: Consort Yu from Honor of Kings (虞姬)
Series: Honor of Kings (王者栄耀)
Original name: 王者荣耀 虞姬 云霓雀翎ver.
Japanese name: 虞姬 雲霓雀翎ver.
Also known as: 王者栄耀 虞キ 雲霓雀レイver.
Game art of the character: