Mattel has launched a new capsule collection in collaboration with the Museum of Modern Art (MoMA), celebrating the fusion of design, creativity, and play. The limited-edition series includes Barbie, Hot Wheels, UNO, and more, each reimagined through the lens of modern art and the museum’s timeless influence on global design.
While the collection spans multiple Mattel icons, Barbie stands out as its artistic centerpiece. The MoMA-inspired Barbie captures the essence of modern creativity — sleek lines, abstract color palettes, and fashion that echoes the harmony between art and individuality. Her look feels at once timeless and contemporary, bridging childhood nostalgia with the sophistication of gallery-worthy design.
Inspired by Vincent van Gogh’s masterpiece The Starry Night, the doll transforms one of the world’s most iconic paintings into couture fashion. Barbie wears an exquisite evening gown in swirling shades of deep blue and turquoise, echoing the brushstrokes and rhythm of Van Gogh’s night sky. The fabric captures the motion and emotion of the artwork, while her sculpted blonde hair, accented with shimmering blue tones, mirrors the painting’s luminous energy.
Every detail — from the fluid silhouette of the dress to the sculptural curls framing her face — pays homage to Van Gogh’s vision of light and movement.
Beginning November 11, the collection will be available online at Mattelcreations, store.moma.org and at MoMA Design Stores in New York and Japan. Don't miss any news - subscribe to our Facebook
