Limited restock on Bratz.com May 22, 2025 at 8am PST. This will be a pre-order, with orders shipping out by Mid-July.
Sold out Amazon and Target for now
You can get it on Amazon here: https://amzn.to/4iNmakD
On Target: Here
Collectors from UK can get it here: https://amzn.to/3Yqlj1O
Release date: Bratz.com on May 21 at 8am PST, May 22 on Target and Amazon soon after
Price: $55
Get Ready! Launches May 21st 8AM PT.
You can get it here on Bratz.com
Bratz, the on-trend lifestyle and fashion doll brand from MGA Entertainment (MGA), announced today its Bratzaversary 2025 Collector Doll – an ultra-premium release designed for today’s trendsetters. The doll debuts as the first in an all-new annual Bratz anniversary collection where one iconic character gets a bold, fashion-forward look. The first drop in the collection, the 2025 Bratzaversary Collector Doll gives fan-favorite Jade a complete head-turning makeover with a never-before-seen look fans won’t want to miss.
“This new drop is not just fashion – it’s a vision,” said Jasmin Larian Hekmat, Bratz Creative Director. “With 24 years behind us and a huge anniversary on the horizon, now is the perfect moment to introduce one of our most elevated, stunning looks yet. She represents where the brand stands today and where we’re heading. Get ready – next year is going to be big.”
Bratz is raising the bar once again with this new fashion icon rewritten for the runway. In a dazzling clash of high fantasy and avant-garde elegance, Jade’s look channels a gothic fairytale with unapologetic drama. The deep oxblood gown commands attention with corset-style lacing that snakes up the sides. As for the accessories, Jade is wearing a whimsical, cloud-edged lace veil, a soft counterpoint to the fierce architecture of the gown. The sky-scraping platform heels, wrapped gladiator-style with ribbons and pearls, make a real statement. They’re not just shoes; they’re power moves, elevating the entire look to couture fantasy heights.
But wait – that’s not all. Jade is rocking bleached blonde hair for the first time ever with a cascade of platinum braids, artfully styled into exaggerated lengths and thick, regal plaits. The makeup is a masterclass in doll-like surrealism – serving equal parts ethereal and editorial. The muted lavender lips, razor-sharp liner and pearlescent eyeshadow contour the face like a living porcelain figurine. The doll also comes in premium cylinder packaging so you can see the decadence from all sides and includes next-level Bratz art.
Mark your calendars and set your alarms, this collector’s dream will be available for $55 on Bratz.com on May 21 at 8am PST – the official Bratz birthday – followed quickly by its release at Target on May 22 and Amazon soon after. Celebrate the Bratz way and get in on the action with curated content on Instagram and TikTok now.
Also, to celebrate Bratz’s 24th alongside the new collector doll, the brand is launching several apparel items via print-on-demand on Amazon featuring Jade in her celebratory new look. Six different graphics featuring the doll will delight fans on various shirts, hoodies and other tops starting on May 21.
“This new drop is not just fashion – it’s a vision,” said Jasmin Larian Hekmat, Bratz Creative Director. “With 24 years behind us and a huge anniversary on the horizon, now is the perfect moment to introduce one of our most elevated, stunning looks yet. She represents where the brand stands today and where we’re heading. Get ready – next year is going to be big.”
Bratz is raising the bar once again with this new fashion icon rewritten for the runway. In a dazzling clash of high fantasy and avant-garde elegance, Jade’s look channels a gothic fairytale with unapologetic drama. The deep oxblood gown commands attention with corset-style lacing that snakes up the sides. As for the accessories, Jade is wearing a whimsical, cloud-edged lace veil, a soft counterpoint to the fierce architecture of the gown. The sky-scraping platform heels, wrapped gladiator-style with ribbons and pearls, make a real statement. They’re not just shoes; they’re power moves, elevating the entire look to couture fantasy heights.
But wait – that’s not all. Jade is rocking bleached blonde hair for the first time ever with a cascade of platinum braids, artfully styled into exaggerated lengths and thick, regal plaits. The makeup is a masterclass in doll-like surrealism – serving equal parts ethereal and editorial. The muted lavender lips, razor-sharp liner and pearlescent eyeshadow contour the face like a living porcelain figurine. The doll also comes in premium cylinder packaging so you can see the decadence from all sides and includes next-level Bratz art.
Mark your calendars and set your alarms, this collector’s dream will be available for $55 on Bratz.com on May 21 at 8am PST – the official Bratz birthday – followed quickly by its release at Target on May 22 and Amazon soon after. Celebrate the Bratz way and get in on the action with curated content on Instagram and TikTok now.
Also, to celebrate Bratz’s 24th alongside the new collector doll, the brand is launching several apparel items via print-on-demand on Amazon featuring Jade in her celebratory new look. Six different graphics featuring the doll will delight fans on various shirts, hoodies and other tops starting on May 21.
Bratz wants to celebrate with you! Say cheers, cuz’ Kool Kat is pulling up to the party— the ultimate trendsetter with a whole lotta’ bratitude and even more gratitude for all the years of stylin’ looks and fierce friendship.
Celebrate the Bratz 24th anniversary with the Bratzaversary Collection doll. The limited-edition Bratzaversary Doll is dressed to impress in a middle slit, maroon, leather gown with champagne lace-up details. Jade never forgets to accessorize! She wears champagne colored platform heels with lace up detailing, a helix ear piercing, and a blusher veil. She rocks two stunning pairs of platinum blonde braids paired with a soft, wavy strand-bang. Her makeup is snatched yet subtle, featuring a low-contrast glam look with a pale, pink lip and thin brows.
What'z Included: 1 Doll, 1 Dress, 1 Pair Of Heels, 1 Earring, 1 Veil and 1 Doll Stand
Celebrate the Bratz 24th anniversary with the Bratzaversary Collection doll. The limited-edition Bratzaversary Doll is dressed to impress in a middle slit, maroon, leather gown with champagne lace-up details. Jade never forgets to accessorize! She wears champagne colored platform heels with lace up detailing, a helix ear piercing, and a blusher veil. She rocks two stunning pairs of platinum blonde braids paired with a soft, wavy strand-bang. Her makeup is snatched yet subtle, featuring a low-contrast glam look with a pale, pink lip and thin brows.
What'z Included: 1 Doll, 1 Dress, 1 Pair Of Heels, 1 Earring, 1 Veil and 1 Doll Stand
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