Barbie Signature Dia de Muertos 2023 dolls: Barbie, Ken and Barbie Designer Dia de Muertos by Pink Magnolia doll

Barbie unites with Paola Wong of Pink Magnolia México for a Día de Muertos collaboration that celebrates the festive holiday and both brands’ iconic color. Barbie doll dazzles in a two-tiered tulle gown embroidered with heart and sugar skull details. A floral headpiece featuring golden leaves lends the crowning touch. During this time of honoring family and friends, “let the love be with you.”

Barbie® Signature Día De Muertos Barbie® x Pink Magnolia Doll in Tiered Pink Gown
Designer: Javier Meabe
Label: Gold
Face Sculpt: Claudette
Body Type: Model Muse

When we created the first-ever Día De Muertos Barbie Doll in 2019, the response from Barbie fans was extraordinary. The doll was designed to commemorate the joyful festival of remembrance observed around the world, and it became one of our most popular dolls.

Not only did people worldwide welcome these dolls over the years, but haute couture designers have also been inspired by them. This year, we’re thrilled to announce a new collection, with Paola Wong of Pink Magnolia México. Our member-exclusive 2023 Día De Muertos Barbie x Pink Magnolia Doll arrives on October 4 at 9 AM PT at Mattel Creations.

“Working alongside Paola Wong and the Pink Magnolia team was a great experience,” says designer Javier Meabe, who led the Barbie Signature team that helped to create the doll. “The Pink Magnolia brand is known for romantic elements, beautiful silhouettes, and of course the color pink. We knew this would be a perfect match for the Barbie Día De Muertos series.”

Barbie’s dress is a confection of satiny pink and voluminous tulle, perfectly blending the signature aspects of both doll and designer. The two-tiered gown is embroidered with heart and sugar skull details, just like you would see on gowns created for real-world observances of the holiday.

To complete the look, she features gorgeous calavera face paint with smokey eyes and plum lips. Her marigold headpiece with golden leaves, atop a cascade of long pink hair, adds the crowning touch to a compelling presentation. “The pink hair is a very cool element, it’s a fun new detail in the Día De Muertos series,” Javier notes.

A lace collar, sheer puff sleeves with golden bows, and a “pearl”-trimmed heart at her neckline add luxe detail. “One of my favorite elements has to be that heart cutout on the bodice of the dress,” Javier says. “I’m a huge fan of Paola’s work – I love how she uses color and texture. And her use of metallics, sparkles, pastel, and ruffles are always so cute and fun!”

Those aspects are clear in our Barbie doll, too. “There are so many sparkling elements in this doll,” Javier adds. Things like the VUM earrings, VUM headpiece leaves, metallic ribbon, and glitter tulle really gives a nice balance to the softness of the pink base of the dress.”

Alongside our traditional 2023 Día De Muertos Barbie and Ken Dolls arriving on September 21, this member-exclusive 2023 Día De Muertos Barbie x Pink Magnolia Doll arriving on October 4 can become a beautiful part of your celebrations. They’ll make wonderful gifts for anyone who observes the holiday as well. Mark your calendars, set reminders and notifications, and add all three dolls to your collection.

The Barbie Día De Muertos series honors the customs, symbols and rituals often seen throughout the festive time of remembrance. Barbie doll is radiant in a pink ruffled dress decorated with sugar skulls and colorful flowers! Delicate butterflies crown her calavera face paint, and she holds her own tiny ofrenda. May the 2023 Día De Muertos Barbie doll become a treasured holiday tradition. Includes doll stand and Certificate of Authenticity. Doll cannot stand alone. Colors and decorations may vary.

​Celebrate Día De Muertos 2023 with a collectible Barbie doll! She wears a gorgeous gown that pays homage to the traditions, symbols and rituals of this time-honored holiday.
​Barbie doll brightens the occasion in a satiny pink dress adorned with colorful sugar skulls and flowers. A boldly ruffled neckline and flared hem make the silhouette all the more stunning.
​Delicate butterflies flutter above her braided headband and form a beautiful crown that frames her lace-inspired calavera face paint.
​She comes with her own miniature ofrenda diorama with dancing skeletons inside! Accessories detailed by traditional marigold (cempasúchil) and sugar skull accents complement her look.
​The 2023 Barbie Día De Muertos doll comes in deluxe packaging and is perfect for display and gifting. May she fill your holiday with joy as you celebrate the memories of loved ones!

Celebrate Day of the Dead 2023 with this collectible Barbie doll. Ken wears a satin suit with which he honors the traditions, symbols and rituals of this time-honored holiday.
The Ken doll wears a dark blue jacket with embroidered skulls and bones on the lapel for this special occasion.
The beautiful skull pattern ribbon wrapped around his hat highlights his detailed Calavera face painting.
The chic outfit is completed by a silver striped shirt, elegant trousers and matching black boots.
The Barbie of the Year 2023 Dia De Muertos Ken doll comes in high-quality packaging and is perfect for displaying and giving as a gift. May it become part of the festivities to commemorate loved ones.